Guy Laroche licenses secondary lines

According to WWD here, Guy Laroche has signed a licensing agreement with Ittierre SpA for the creation of two lower-priced secondary lines.

The license covers women’s and men’s ready-to-wear and leather goods. The territory is continental Europe, Eastern Europe and the Middle East. It starts with Fall 2013.

Guy Laroche belongs to Hong Kong-based YGM Trading Ltd, which also owns Aquascutum. Ittierre holds a similar licensing deal with the British brand, and used to be the licensee for Just Cavalli.