Category: general

The over crowded eyewear market gets a new brand license.
Safilo Group and Céline announced a new multi-year licensing agreement.

The collections will be available from January 2012 in Céline boutiques and selected retail outlets worldwide.

Celine belongs to LVMH and Safilo already holds licenses from other LVMH brands.

On a side note:
As a multi-brand licensor, it is always bad policy to push one brand at the expenses of others. Or in plain terms, you do not push additional licenses down your licensees throat.

Xcel Brands announced a fragrance license for its for the Isaac Mizrahi New York brand with Cloudbreak Group.

The license is worldwide. It covers fragrance, bath and body products, home fragrance and other related beauty products.

Product will debut in Fall 2012.

Targeted distribution are department stores.

Is brand licensing entering mainstream?

We had an interview request from a national TV network. Either they are ahead or brand licensing is gaining consumer interest.

Sadly, the hook is a bad example of brand licensing, where a brand has licensed lower quality product for promotional channels and does not fulfill its brand promise.
Or as the interviewer suggested, it is misleading the brand customers.

As reported by WWD, Armani moved its eyewear license to Luxottica.

The license will run for 10 years.

The previous licensee has been Safilo.

In einer Studie für die Britische Regierung empfiehlt Professor Ian Hargreaves von der Universität Cardiff den Aufbau einer Börse für immaterielle Vermögenswerte.

Mehr dazu auf Englisch hier: http://www.ipo.gov.uk/ipreview.htm