According to Progressivegrocer.com, Entenmann’s signed a brand license with White Coffee for flavored coffee and cocoa.
The coffee, licensed by White Coffee and now sold at Burlington Coat Factory, Dollar Tree and Entenmann’s Outlets, is expected to roll out to the mass market, supermarket, club store, drug store and foodservice channels nationwide.
This is a second attempt. In 2007 Entenmann’s had signed a license with Coffee Holding Co. This was discontinued in 2011.