Laut WWD hat Tommy Hilfiger eine Markenlizenz für Schuhe vergeben.
Es ist bereits der 2. Anlauf. Zunächst hielt Stride Rite Corp. über mehrere Jahre die Lizenz. 2008 nahm Tommy Hilfiger die Lizenz in-house, da man sich über das Erreichen der Minimums nicht einigte.
Der neue Lizenznehmer für Schuhe ist Marc Fisher Footwear.
The eyewear market is crowded with licenses. Sunglasses have been the #1 prestige product for years and many brands jumped into the market. Manufacturers built large brand license portfolios or – like Rodenstock – are struggling.
Thus, recent news have been more about licenses changing hands rather then new licenses being placed. The latest is Salvatore Ferragamo, which has been with market leader Luxottica and as of 2012 will be with Marchon.
As reported by WWD, Tommy Hilfiger signed a brand license for women’s and men’s shoes.
This is not the first shoe license for Tommy Hilfiger. For a couple of years, Stride Rite Corp was the licensee. In 2008 the category was taken in-house, because the minimums weren’t met.
Now Tommy Hilfiger signed on Marc Fisher Footwear as licensee.
Pierre Cardin, inzwischen 88 Jahre alt, will sein Unternehmen mit den Marken verkaufen. Seine Kaufpreisvorstellung ist simpel: 1 Milliarde Euro.
Er hat auch eine Erklärung dazu: 1.000 Produkte (existierende plus mögliche) in 100 Ländern und 10 Millionen Euro pro Produkt.
Man muss ihm lassen, auch hier beweist er Kreativität.
Cardin still designing at 88, puts his label up for sale. He wants to sell his label while retaining artistic control, but his price of a billion euros ($1.48 billion) is five times bank valuations.
Cardin explained his pricing logic, on the basis of 10 million Euro per product per country. One thousand (existing and possible) products times 100 countries.
One has to give him credit for creativity, again.
