Marc Jacobs Kidswear License

The market for brand licenses in kidswear is a packed as the market for eyewear. And in another similarity, the two leading manufacturers have built large license portfolios already.

So, like in eyewear the game of musical chairs starts. 

CWF, holding licenses already from brands like Chloé, DKNY, Burberry, Boss, Elle, Timberland and Girbaud, take on Little Marc Jacobs. The brand belongs to the Marc Jacobs Group, part of LVMH.

The prior licensee was Group Zannier, which had a five year contract expiring now.