The European Union intellectual property office (EUIPO) announced, that it added more than 30 million Chinese trademarks to its searchable database, TM View.
That brings the number of searchable trademarks from around 60 Mill. to well over 90 Million.
To put this into perspective, the average person has a passive vocabulary of 10 Thousands of words.
Brand owners wonder:
How do get through this to potential customers?
How does my brand stand out?
While no name marketers have to worry, how to differentiate their offer, besides ever lower prices.