Businesswire reports, that the Cognac of Napoleon enters the fragrance arena
Beam Global Spirits & Wine Inc., a unit of Fortune Brands, today announces that its flagship cognac brand Courvoisier will enter the high-end fragrance market through the launch
of Courvoisier L’edition Imperiale.
The gentlemen’s fragrance line debuts today at the Tax Free World Association Exhibition in Cannes, France.
Developed by a licensee, the collection will feature two classes of the fragrance offering; an eau de parfum and an eau de toilette variety.
Both will be available for purchase worldwide at high-end retail locations starting in the spring of 2007.
Courvoisier L’edition Imperiale targets 25-35 year old males who are ambitious, determined and desire to succeed. These individuals tend to be fashion conscious and believe that authentic premium brands, such as Courvoisier, are a symbol of success.