Do you have a Blockbuster brand?

Do you remember Blockbuster?

The business used to be the #1 video rental chain. It dominated the market like no other and was a huge success. At its height, Blockbuster was worth US$ 6 Billion.

According to an article in Variety at one point “Companies like Netflix approached Blockbuster to license the brand and it kept pushing them away”.
Blockbuster was sold for $300 million and Netflix is valued at $14 billion.

Please keep this example in mind, if we ever call you regarding brand licensing.