Hartmarx Corporation announced that it has reached agreement with the holders of the worldwide license for Dr. Martens to manufacture, market and sell a wide range of men’s and women’s casual apparel under the Dr. Martens brand.
The Dr. Martens sportswear will be manufactured, marketed and sold by HMX Sportswear, Inc., a New York based subsidiary of Hartmarx.
The launch collection will feature menswear for Fall, 2009 with women’s to follow in 2010. The collection will reflect cutting edge fashion trends for both men and women ranging from sportswear staples such as denim jeans and cotton shirts to sweatshirts and outerwear.