Procter & Gamble announced that Dunkin’ Donuts coffee will be available to consumers in select retail outlets nationwide by mid-August and broadly in September. Through a licensing agreement with Dunkin’ Donuts P&G will provide Dunkin’ Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the U.S.
Sales in the new retail channels complement Dunkin’ Donuts stores’ efforts and signal a long-term, strategic brand-building move for the company. It coincides with Dunkin’ Brands’ overall expansion efforts to introduce the brand to new markets across the country and to deepen its relationship with consumers in existing markets.
Retailers across the country have responded enthusiastically to the introduction of the popular brand. Select retailers have promoted the brand in stores and in circulars to alert consumers to the fact that Dunkin’ Donuts coffee is “coming soon.”
Dunkin’ Donuts coffee will be available in a variety of coffee flavors and roasts. Ground varieties will include Original Blend, French Vanilla, Dunkin’ Decaf, Hazelnut and Cinnamon Spice. Original Blend will also be available in a whole bean variety. Dunkin’ Donuts coffee will be available in a 12 oz. package for a suggested retail price of $7.99 and a 40 oz. package for a suggested retail price of $15.99.
Procter & Gamble will support the product launch with a multifaceted marketing campaign including network TV, national consumer print and local radio ads, the dunkinathome.com Web site and a public relations program that amplifies the “America Runs on Dunkin'” advertising theme.
P&G Coffee, the #1 coffee roaster in the U.S., will be responsible for manufacturing, distributing, and marketing Dunkin’ Donuts packaged coffee to U.S. retail outlets. This is the latest addition to the P&G coffee portfolio, joining premium coffee brands Folgers Gourmet Selections and Millstone.