Elizabeth Arden, Inc. , a global prestige beauty products company, has entered into an exclusive global licensing agreement with Iconix Brand Group, Inc. for the development, marketing and distribution of men’s and women’s fragrance, cosmetics, and skincare products with the apparel brand Rocawear.
A debut fragrance is planned to launch in the fall of 2008.
Financial terms of the agreement were not disclosed.
Elizabeth Arden’s portfolio of brands includes the Elizabeth Arden fragrance brands: Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden green tea and Elizabeth Arden Mediterranean; the Elizabeth Taylor fragrance brands: White Diamonds and Elizabeth Taylor’s Passion; the fragrance brands of Britney Spears: curious Britney Spears, fantasy Britney Spears and Britney Spears believe; the Mariah Carey fragrance M by Mariah Carey; the Hilary Duff fragrance with Love … Hilary Duff; the Danielle Steel fragrance Danielle by Danielle Steel; the lifestyle fragrances: Daytona 500, Design, Giorgio Beverly Hills, the HUMMER Fragrance for Men, PS Fine Cologne for Men, White Shoulders and Wings; and the designer fragrance brands of Alfred Sung, Badgley Mischka, Bob Mackie, GANT, Geoffrey Beene’s Grey Flannel, Halston and Halston Z-14, and Nanette Lepore.