Ellen Tracy brand license for Li & Fung

Ellen Tracy has announced a license with Li & Fung for women’s fashion.

Not too long ago Ellen Tracy, established in 1948, was one of the Top bridge lines, along with Dana Buchman and Liz Claiborne.
It had quite a stable of licenses for eyewear, shoes, hosiery, handbags, coats, dresses, suits, women’s fragrances, jewelry, sleepwear, intimate apparel, men’s outerwear and luggage.

It was then taken over, turned into a licensing operation and various retail exclusive deals were made as well as direct to retail licenses. In 2009 vendors filed for Chapter 7.

Li & Fung is a huge Chinese apparel company, that bought 11 US companies over the last two years. Among its growing stable of brands and licenses is Skechers.