The owner of the Ellen Tracy brand has signed a licensing agreement to produce intimates bearing the Ellen Tracy name.
The collection, which will include sleepwear, homewear and lingerie, will launch fall 2009 at department and specialty stores, including Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Lord & Taylor and Dillard’s.
Distribution will be aimed at 250 doors that carry Ellen Tracy, as well as 18 Ellen Tracy outlets.
Estimated wholesale volume for the first year is $25 million.