Escada Brand License Home textile

Via brand license the recently rescued Escada is entering the home textile market. The licensee is Erbelle Spirit, a subsidiary of HK Holding.  

By February 2011 there will be textile products for beds, bath and table.

Distribution is planed for high end department stores and specialty retailers. Escada will not offer home textile in its own stores.

As of now, Escada had only two licenses, for eyewear and fragrances.

Megha Mittal bought Escada in 2009 and saved it from bankruptcy.