Ferrari Brand License for Watches

Movado Group, Inc announced its global brand license for watches granted by Ferrari.

The license was granted for a couple of years.

The collection will be launched at the Annual Watch & Jewelry Fair held in Basel, Switzerland in 2013.

The collection of Ferrari watches will be priced up to 1,500 euros and will be sold globally through select wholesale distribution outlets as well as Ferrari stores and the Ferrari online store.

We wonder, how this fits with the cooperation of Ferrari and Hublot, announced only weeks ago. There too, licenses were granted.