Ferrari fashion & restaurant

Reuters reports, Ferrari is expanding its brand to fashion and restaurants.

Last millennium already, Ferrari was an innovator and leader in brand management and brand licensing.

Around 2000 Ferrari had a global brand licensing program with successful licenses in 20+ categories. Among those were fashion, bags and luggage, accessories, shoes, and watches.

A big success was a computer games console.

The licensing organization was headquarter in Switzerland at the time and reported ~ SF890 Million in sales of licensed goods.

That alone made for a very successful brand and a sizable enterprise.