For years, Ferrari has been a prime example of successful brand licensing. As we reported here, in 2005 Ferrari pulled in roughly US$ 700 Million through licensing and retail.
Now Ferrari published numbers for the first half of 2009.
While car sales and revenues dropped by 8%, income from licensing and retail grew by 22.7%!
Thanks to its magnificent licensing business, Ferrari is weathering the current crisis much better then many companies, especially in the Automobile industry.