Gulf relaunch in Canada via license

Reportedly, Gulf Oil International U.K. Ltd. has signed a long-term brand license agreement for Canada.

The licensee is XTR Energy Co. Ltd.

The Gulf brand has been defunct in Canada since Petro-Canada absorbed it in an $886-million deal in 1985.

The finishing touches are currently being put on the first station to sign on, in Port Colborne, Ontario. The company is targeting 20 new locations in the next year, and 100 within five years.