habitat revival

Interior design and furniture define ‘lifestyle’ much more than fashion. It is a lot easier and less expensive to change your wardrobe, than your furniture, house or apartment.

One outstanding, international design brand was habitat. Founded by Sir Terence Conran in 1964, who’s mantra was: “design has to improve life”.

habitat become a success and grew into a large chain of stores internationally. Then it changed hands often, at one time it belonged to the Kamprad family along with IKEA. And then it went bust.

Eventually Britain’s second biggest grocery retailer Sainsbury’s bought the brand alongside Argos years ago.

Now Sainsbury’s is trying a revival. habitat gets space in the supermarket stores, at lower price points.

For more of the original see The Conran Shops.