Is Esprit over-extending?

In Germany, Esprit signed a brand license for kitchens. Licensee is the German Alno AG, the license will be handled by its private label subsidiary, Wellmann.

First product should be available by 01/2011 to be shown at the tradeshow in Cologne. In February, it will be launched at specialty retailers with prices ranging from 4,000 to 7000 Euro.

Already, Esprit has licenses for home textile, furniture, lamps and wall paper.