JAB buys Krispy Kreme

Krispy Kreme was acquired by Keurig Owner JAB Holding Co.

The purchase price was US$1.35 Billion.

JAB Holding Co. owns a variety of brands including Bally, Belstaff and Jimmy Choo. The family also holds 15% of Reckitt Benckiser and 70% of Coty Inc.

Lately it invested heavily in the coffee market with Peet’s Coffee & Tea, Inc., Caribou Coffee, Keurig and D.E Master Blenders 1753.

The Krispy Kreme brand license for coffee is held by Segafredo.