Jil Sander moves eyewear license

Jil Sander had an eyewear license with Marchon. Now it has signed with Rodenstock a global brand license. Rodenstock will design, manufacture and distribute sunglasses and corrective glasses. Both lines will be available in May.

German fashion brand Jil Sander and the Rodenstock Group have announced a strategic licensing alliance to create Jil Sander men’s and women’s eyewear, starting with the 2015 collection.

Years ago Rodenstock had a subsidiary for its licensed business, Nigura, which included many top brands like Reebok. Then it dropped all licensed business.