Many media reported about Elizabeth Arden Inc entering into a licensing agreement with Kate Spade for fragrances. And all we saw, called it a first.
The media forgot that in 2007 Kate Spade had signed a license with Estee Lauder.
Also in 2007, Kate Spade was acquired by Liz Claiborne, Inc. Later Elizabeth Arden bought the rights to the fragrance portfolio of Liz Claiborne.