Laura Ashley signed a brand license for infant bedding in the USA and Canada.
The British brand is best known for its floral designs and for decades very successfully owned “romantic”. Laura Ashley was popular with teenage girls and soon to be and young mothers. They loved Laura Ashley for romantic clothing, home textiles, accessories and stationary. The many Laura Ashley stores offered well priced merchandise for adults and carried goods for teenagers with pocket money. Thus, the brand always attracted new young fans.
After years of mismanagement, when the brand tried to leave the romantic spot, fiddled with pricing and lost its excellent position, it now goes back to the roots.
We are sure this will work well.