The Wall Street Journal Online has a piece here about what the author, Mario Marsicano, calls “Bizarre Brand Extensions”. It is from July 15.
The “original article“, a bit longer, can be found on Mental Floss and was published there a month ago on June 16.
The “bizarre extension” Gerber singles – food for adults – is not that bizarre.
In quite some numbers adults turn to baby food, when their teeth are gone or when they want to have an easy to prepare meal with nutritional value.
Of course, they do not need a special product, much less want packaging that screams “I have problems chewing”.