The first Levi’s Eyewear collection is scheduled to make its official debut at the next edition of SILMO – the international trade exhibition in Paris on October 19-22, 2007.
The collection, which is the result of an exclusive licensing agreement, consists of thirty plus styles of ophthalmic frames and sunglasses for men and women.
The Levi’s Eyewear Collection will be available through apparel and specialty eyewear stores across Europe from January 2008. Recommended retail prices will range from €99 -119 for sunglasses and from €139-189 for ophthalmic frames.