Way back we approached the owner of a best-ager mobility brand.
We wanted to license the brand to a bicycle manufacturer, and into other product categories.
We saw an opportunity, easy to ride bicycles for aging consumers, and the matching brand. Plus, at the time the bicycle market was struggling.
Sadly, we failed to convince the brand owner. One obstacle were our fees. Shortly thereafter bicycle manufacturers went bust.
Today, the papers are full with Arnold Schwarzenegger or Simon Cowell on their e-bikes. Well-off people in their 60s and 70s are spending thousands on bicycles.
The market is red hot, bike shops cannot get product as fast as it is flying out the door.
A while ago I met the brand owner. He was sad to have missed the opportunity.