Lotus relaunch

The car brand Lotus has gone through ups and downs lately. For weeks the fight over the brand license for Formula 1 racing teams has made news. 

Now the brand wants to launch a “New Luxury Lifestyle Brand”, “Lotus Originals”.
It will offer outerwear, knitwear and leather goods. Lotus said it has carefully hand picked the very best suppliers and materials to work with to ensure that quality reflects the future of Lotus.

This is a very crowded place with car brands like Porsche, Ferrari, Maserati and Lamborghini, Bugatti, Jaguar and Aston Martin, plus brands like Dunhill, Davidoff, Gucci, Hermes, Louis Vuitton, Montblanc, etc.