Next Brand License for TVs in North America

The Wall Street Journal reported here, about AmTran Technology, a contract manufacturer of monitors and televisions, signing a brand license to make, distribute and market TVs in North America under the JVC brand.

The Japanese consumer-electronics maker wants to offer affordable but high-end TVs.

Product will be available during the fourth quarter 2011, ready for Christmas.

AmTran is best known for the TVs it makes for Vizio, the largest LCD TV maker in the U.S. based on shipments. Its new JVC lineup is sure to compete with Vizio, in which AmTran holds a roughly 20% stake.

AmTran wants to sell through retailers like Best Buy, Fry’s and etailer