P+G sells Rochas

Procter and Gamble has sold its Rochas brand to Interparfums SA, a subsidiary of Inter Parfums, Inc.

Rochas started as a fashion house and expanded into perfumery in the 1950s. In 2013/2014 Rochas had net sales of US$46 million. This includes US$2 million of royalties generated by the fashion and accessory business via license agreements.

This sale covers all brand names and trademarks, the selling price is US$108 million.