PLBY buys retail

PLBY, owner of Playboy, is acquiring a retailer in Australia, the USA, and the UK.

The owner of the famous brand was taken private by Hugh Hefner and private equity. After focusing on licensing its brand, digital sales, and closing print in the US, it went public again via a SPAC.

Now it is buying an additional brand with physical shopping presence.

PLBY can apply its digital expertise to the new brand. And use retail for its Playboy products.