Polaroid, the iconic foto brand that changed hands after bankruptcy for US $88 Mill., closed six licensing deals for products like an online photo-sharing service;
lenses, filters, flashes, batteries and accessories; mobile, computer and gaming peripherals; night-vision units, range finders and digital camera binoculars;
laptop accessories and precision-cut screen protectors and durable, optically clear protective films for various mobile devices.
It seems, the new owners are successful rejuvenating the brand through smart licensing.