Volkswagen AG is selling its Bugatti brand to Rimac as part of a joint venture of VW subsidiary Porsche with Rimac. The new company is called Bugatti-Rimac.
Co-Branding, throwing together brands, is hard and expensive to communicate.
Volkswagen AG is selling its Bugatti brand to Rimac as part of a joint venture of VW subsidiary Porsche with Rimac. The new company is called Bugatti-Rimac.
Co-Branding, throwing together brands, is hard and expensive to communicate.