Puma license from P&G to L’Oreal

[:en]Reportedly, as of January 1st, 2015, the new licensee for Puma cosmetics will be L’Oréal. The license was held by P&G before.

It seems, with its focus upon mass markets, or Billion Dollar brands, P&G is not suited for premium or luxury. At the same time, Puma has been struggling a bit of late.[:]