Ralph Lauren signed a license for womens underwear. Licensee is Delta Galil.
Earlier in 2021 Delta Galil received a global license for mens and womens underwear from Adidas.
Delta Galil is strengthening its market position significantly.
Among others Delta Galil owns Schiesser, which has been a licensee of Ralph Lauren, as well as Hugo Boss, Tommy Hilfiger, etc.
And Delta Galil is the master licensee of Puma in Israel, and licensee of more premium and sports brands.
The markets of underwear, sports apparel, leisure wear, is growing, as shown by the Spanx, Lululemon, Peleton, and more.