SBG auction

Pure licensing company Sequential Brands Group (SBG) filed for Chapter 11 in August. During the proceedings it is auctioning off its remaining labels and brands including Jessica Simpson, Avia, AND1 and William Rast.

Earlier this year, SBG sold Caribbean Joe for US$3M and Ellen Tracy for US$17M. Both are licensed successfully. In 2013 SBG paid more than US$80M.

Linnens ‘N’ Things went to Retail Ecommerce Ventures. It converts companies from classic retail, or ‘brick and mortar’, to e-commerce.

Martha Stewart had left SBG earlier and moved to Marquee Brands.