Skechers enters watch market via brandlicense

According to Licensemag, the exclusive U.S. licensee of watches and timepieces for Skechers, Glamm Industries, has partnered with Total Apparel Group’s Total Licensing to develop and market timepieces for Skechers USA.

The new collection will be available in U.S. retailers this fall.

Skechers is following a rather aggressive licensing policy. Within a relatively short time it placed licenses for sports apparel, kidswear, eyewear, accessories and now watches.