Swarovski announced a licensing agreement for production and worldwide distribution of sunglasses and prescription frames.
The brand license runs five years with an additional 5-year option.
Sunglasses will be launched in Spring/Summer 2011, prescription glasses shortly thereafter.
The positioning will be high end and distribution accordingly at opticians, department stores, sunglass retailers and selected Swarovsky boutiques.
The licensee also holds brand licenses from among others Ferrari, Hogan,
Kenneth Cole, Miss Sixty, Montblanc, Tom Ford, Replay, Roberto Cavalli, Timberland and Tod’s.
Swarovski licensed fragrances and beauty in 2008, to be launched in 2010.