Tommy Hilfiger Brand License for Golf Apparel

Tommy Hilfiger, by now a subsidiary of PVH Corp, has signed a brand license for Golf apparel.

The licensee is the Canadian Fletcher Leisure Group.

In Spring men’s and women’s golf collections will be introduced.

Golfers are a sought after target group. But many brands struggle to enter this market. Calvin Klein, also part of PVH, had its problems with Golf wear too.