Unilever licenses ice cream brands for chocolate

[:en]One excellent and very successful license has been Mars, going from chocolate bar to ice cream. The brands Snickers and Bounty followed later. The licenses gave Mars access to freezers, stabilized weaker summer sales, and increased shelf space and visibility.

Now Unilever is going the opposite route, from ice cream to chocolate.

Licensee is the British confectionery manufacturer Kinnerton, the licensed brands are Magnum, Cornetto and Mini Milk.[:]