Many news sites reported, that Unilever buys the bodycare business from Sara Lee. Unilever already owns brands like Axe, Dove, Lux, Pond’s, Rexona and Vaseline.
The Sara Lee Bodycare division owns famous German brands like duschdas and Badedas, classic brands like Satina and Pitralon, and some German kids licenses.
A few months ago Unilever had announced to focus upon Billion Dollar brands, just like its rival P&G. But none of the Sara Lee brands fits that profile. Actually, the whole division has sales of €750 Mill only.
Either Unilever dropped the billion brand strategy or has other reasons for the acquisition.