One opportunity is distribution. Your own distribution that is.
The slow but constant death of independent retailers has left many brands with holes in their distribution. We know of quite a few, who have been considering their own stores for a while. And now is the time to start.
Why? For two reasons:
1.
During any crisis consumers are looking for safty and reliabilty. They favor real value brands and reduce the amounts spend on experiments. Thus, in a crisis the consumers will welcome the additional availabilty of your brand in your own stores.
2.
Never before has retail space been available like now. And never before at such low prices. In New York you can get space in every location and category. You actually have plenty to choose, even on 5th Avenue and West-Broadway.
Thus, experimenting with your own retail stores is less risky now, then ever.
Brands, expanding their retail stores right now, include Apple, Nespresso and Puma.