Author: admin

Johnson & Johnson verklagt das Amerikanische Rote Kreuz wegen der Nutzung des Rote Kreuz Logos.

J&J nutzt das Symbol seit 1887, bevor das Rote Kreuz gegründet wurde. J&J hat also Recht.
Bei der Gründung des Roten Kreuz in den USA vergab J&J eine Lizenz an dasselbe. Aber nur für den Zweck der Stiftung. Vor einiger Zeit begann das Rote Kreuz Lizenzen zu vergeben, unter Anderem für Wettbewerbsprodukte von J&J. Und das, obwohl J&J das Rote Kreuz seit Langem mit mehreren Millionen US$ Spenden jährlich unterstützt.

Aber warum verklagt J&J das Rote Kreuz?
Die Firma muss ihr Markenrecht verteidigen, sonst verliert sie es, für immer.

Nach Monaten der Verhandlung, die zu nichts führten, bot J&J Mediation an. Das Rote Kreuz lehnte ab. Nun blieb nur der Weg zum Gericht.

Liz Claiborne will 16 seiner 36 Marken lizenzieren oder verkaufen.

Bei den 16 Marken handelt es sich um Sigrid Olsen, Prana, Ellen Tracy, Dana Buchman, Mac & Jac, Kensie, Intuitions, C&C California, Enyce, Laundry, Tint, Stamp10, First Issue, Emma James, Tapemeasure and J.H. Collectibles.

Ellen Tracy und Dana Buchman sind zwei Marken, die das Bridge-Segment in den 80ern mit etablierten.

Claiborne will seine Werbebudgets für die Marken Kate Spade, Lucky Brand and Juicy Couture auf 3% bis 5% verdoppeln.

In Europa besitzt Liz Claiborne unter anderem Mexx.

Procter & Gamble announced that Dunkin’ Donuts coffee will be available to consumers in select retail outlets nationwide by mid-August and broadly in September. Through a licensing agreement with Dunkin’ Donuts P&G will provide Dunkin’ Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the U.S.

Sales in the new retail channels complement Dunkin’ Donuts stores’ efforts and signal a long-term, strategic brand-building move for the company. It coincides with Dunkin’ Brands’ overall expansion efforts to introduce the brand to new markets across the country and to deepen its relationship with consumers in existing markets.

Retailers across the country have responded enthusiastically to the introduction of the popular brand. Select retailers have promoted the brand in stores and in circulars to alert consumers to the fact that Dunkin’ Donuts coffee is “coming soon.”

Dunkin’ Donuts coffee will be available in a variety of coffee flavors and roasts. Ground varieties will include Original Blend, French Vanilla, Dunkin’ Decaf, Hazelnut and Cinnamon Spice. Original Blend will also be available in a whole bean variety. Dunkin’ Donuts coffee will be available in a 12 oz. package for a suggested retail price of $7.99 and a 40 oz. package for a suggested retail price of $15.99.

Procter & Gamble will support the product launch with a multifaceted marketing campaign including network TV, national consumer print and local radio ads, the dunkinathome.com Web site and a public relations program that amplifies the “America Runs on Dunkin'” advertising theme.

P&G Coffee, the #1 coffee roaster in the U.S., will be responsible for manufacturing, distributing, and marketing Dunkin’ Donuts packaged coffee to U.S. retail outlets. This is the latest addition to the P&G coffee portfolio, joining premium coffee brands Folgers Gourmet Selections and Millstone.

The licensee announced a global licensing arrangement with Nicole Miller for the development, marketing and distribution of fragrances under the Nicole Miller and nicole by Nicole Miller Brand names.

Launch of a prestige Nicole Miller scent for the fine specialty store market in the United States is planned for Holiday 2008, with a worldwide roll-out to follow. The initial term of the license is five years.

Nicole Miller, a New York-based designer, has a series of strategic arrangements, to design and market fashion, accessories, bags, shoes, eyewear, fashion jewelry, home products, furniture and the nicole by Nicole Miller collection.

The licensee also holds licenses for Paris Hilton fragrances, watches, cosmetics, sunglasses, handbags and other small leather accessories, in addition to fragrance brands of GUESS?, XOXO, Ocean Pacific (OP), Jessica Simpson, Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills.

Burger King Corp. announced a license agreement with a Phoenix-based snack food manufacturer to develop a line of branded BURGER KING snacks.

Two snack chip flavors will be introduced: Ketchup & Fries, one of America’s favorite taste combinations, and another yet-to-be-named savory, that captures the flame broiled flavor of the BURGER KING brand. The snacks will launch in vending machines, on airlines and in convenience, drug and grocery stores beginning November 2007.

The goal is to secure an additional brand presence in more than 100,000 outlets through these new distribution channels, far beyond the 11,200 restaurants.

The licensee will offer the chips in several sizes and price points: single serving sizes of 1.0 ounce and 1.75 ounces will be featured in vending machines and on airlines; 2.5- or 3.0- ounce sizes will be available in convenience stores and 5.5-ounce bags will be sold in grocery stores. A second roll-out of the products to price clubs and additional grocery outlets in spring 2008 will feature 20- and 25-ounce bags and variety packs.

Burger King Corp. will also test market a 100 calorie bag in its restaurants.

After the initial rollout of the chips in the United States, the partners plan to expand globally.