Brand News

The French luxury market has been dominated by two publicly traded Groups, LVMH and Kering for a while. And both acquired Italian brands.

The Italian market stayed more diversified with companies like Armani, Brunello Cucinelli, Dolce & Gabbana, Ferragamo, Kiton, Max Mara, Prada, Tod’s to name a few.

Now Ermenegildo Zegna Group is going public via SPAC. Over years Zegna developed from textile, to menswear, to women’s wear and licensor. It took a license from Maserati, and bought brands like Thom Browne.

The Marzotto Group took a similar path earlier. Originally a textile company too, at one point they owned Hugo Boss, Valentino, and were the licensee of Marlboro Classics.

Behind the SPAC is InvestIndustrial, a private equity company, with former and current interests in Aston Martin Lagonda, Ducati, Morgan Motor Company, B&B Italia, Jacuzzi.

We are looking for US American fashion and lifestyle brands to launch in Europe via exclusive licensees.

Volkswagen AG is selling its Bugatti brand to Rimac as part of a joint venture of VW subsidiary Porsche with Rimac. The new company is called Bugatti-Rimac.

Co-Branding, throwing together brands, is hard and expensive to communicate.

Volkswagen verkauft seine Marke Bugatti an ein Joint Venture seiner Tochtergesellschaft Porsche mit Rimac. Die neue Firma heißt Bugatti-Rimac.

Co-Branding, das Zusammenwerfen von Marken, ist aufwendig und schwer zu kommunizieren.