Just a few weeks after launching his “ultra-premium” vodka, Roberto Cavalli signed with H&M to design a line.
How is that supposed to work?
Going ultra-premium here and going mass market there?
But then, the cooperation with well known designers and personalities anyway presents little more then a lot of media attention, mainly for H&M. According to some sources Karl Lagerfeld was not amused, when he saw the small amount of royalties from the relatively few pieces H&M had produced and sold.
Going from fashion to lifestyle.
Designers don’t merely dress their customers any more. They furnish their homes, outfit their children and pets and they formulate the shade of lipstick they wear.
Calvin Klein and Ralph Lauren were pioneers in the lifestyle trend in the 80ies.
Today, nearly every well known designer has her or his name on sunglasses, handbags and perfume.
Now the Italian designer Roberto Cavalli is testing the limits on line extensions.
His newest product is Roberto Cavalli Vodka, an ultra-premium vodka that retails for $70 a bottle. The connection between vodka and clothing appears tenuous, and vodka’s ties to Italy are even more of a stretch.
WWD reports here about the results of Piper Jaffray’s biannual “Taking Stock With Teens” study.
Teenagers nationwide were asked which apparel and footwear brands reigned supreme in terms of how trendy they were.
In addition, the study found teens continue to spend a significant amount of money on apparel, footwear and accessories
The trendiest brands with Teens are:
According to Eye-Zine, a leading worldwide manufacturing distributor got the exclusive licensing agreement with Emilio Pucci.
This agreement will give the licensee the worldwide license to manufacture and distribute both sun and ophthalmic eyewear.
The Pucci Eyewear collection will debut in January of 2008. The collection will offer both sunglasses and optical frames that truly exemplify the legendary Pucci prints, designs and colors that have become a trademark of the brand.
Created by Italian Marchese Emilio Pucci in the late 1940’s, the brand is synonymous with bold, brightly colored powerful patterns inspired by the rich Mediterranean colors. A member of the LVMH Moet Hennessey Louis Vuitton luxury group, Pucci currently produces a range of products through the Pucci Collection, including eveningwear, ready-to-wear, swimwear, accessories, shoes, and beauty products for women.
The licensee is one of the largest manufacturers and distributors of fashion and technologically advanced eyewear and sunwear. The company has an impressive range of collections with patented products and world-famous brands including: Calvin Klein, ck Calvin Klein, COACH, FENDI, Michael Kors, MICHAEL Michael Kors, Nautica, Nike and Sean John.
Headquartered in New York, it markets and distributes its products globally with regional headquarters in Amsterdam, Hong Kong and Tokyo, and sales offices serving customers in a network of over 80 countries. Production facilities are located in Italy, Japan and other countries.
The retail chain Fashion Bug said here it had signed a licensing deal to be the exclusive retailer of Gitano brand clothing.
Gitano is part of Greensboro-based VF Corp.’s Wrangler business.
Fashion Bug is one of four apparel store chains owned by Charming Shoppes Inc., a Bensalem, Pa.,-based company. Charming Shoppes announced the Gitano deal with its first-quarter results Thursday morning.
The company said Gitano products would start arriving at stores during the third quarter.
I will never understand, how a brand can put all eggs into one basket. Direct to retail (DTR) licenses have been growing in popularity over the last couple of years. But what does the brand owner do, when the retailer drops the license?
To us, DTR decreases the value of the brand, as it puts future income at risk.
