Going from fashion to lifestyle.
Designers don’t merely dress their customers any more. They furnish their homes, outfit their children and pets and they formulate the shade of lipstick they wear.
Calvin Klein and Ralph Lauren were pioneers in the lifestyle trend in the 80ies.
Today, nearly every well known designer has her or his name on sunglasses, handbags and perfume.
Now the Italian designer Roberto Cavalli is testing the limits on line extensions.
His newest product is Roberto Cavalli Vodka, an ultra-premium vodka that retails for $70 a bottle. The connection between vodka and clothing appears tenuous, and vodka’s ties to Italy are even more of a stretch.