Caterpillar Smartphone

We’ve said it before, cellphones are the new sunglasses. Meaning, as an image product, cellphones have replaced shades at the top.

As a result of that trend, many brands – mostly from luxury and fashion – have flocked to license cellphones or at the higher end smartphones.

Now another brand, an early adopter of brand licensing, is introducing a smartphone, Caterpillar. Caterpillar successfully licensed for example shoes and watches before.

Matching the brand, the CAT cellphone is shock resistant and protected against dust and water.

The product was introduced at Cebit in Hannover, Germany.