Use it or lose – Peugeot loses Simca

While Nissan is considering the relaunch of its old brand Datsun, another car manufacturer has lost an old brand.

In a legal fight through various courts since 2007, French Peugeot had tried to prevent another company from using the dormant brand Simca.

The main reason for its loss, Peugeot hadn’t used the brand Simca for ages. And although European law follows “registered first”, there is also a legal duty to use your trademark rights!

This is especially important for everyone, considering the purchase and relaunch of a ghost brand. Make sure, the rights you are about to acquire still exists.