Celine Brand License for Eyewear

The over crowded eyewear market gets a new brand license.
Safilo Group and Céline announced a new multi-year licensing agreement.

The collections will be available from January 2012 in Céline boutiques and selected retail outlets worldwide.

Celine belongs to LVMH and Safilo already holds licenses from other LVMH brands.

On a side note:
As a multi-brand licensor, it is always bad policy to push one brand at the expenses of others. Or in plain terms, you do not push additional licenses down your licensees throat.