According to the drum, Vimto will launch Weight Watchers soft drinks in the UK in 2012.
Launch will coincide with the New Year, rolling out nationwide from January, with a variety of premium flavoured cordials, ready-to-drink fruit drinks and lemonade products.
Naturally for diet products, January is the strongest month, right after the holidays and new years resolutions.
Wellness drinks have seen much growth in the early 2000s.
But calories aren’t much of a consumer concern. The beer industry as well as Coca Cola and Pepsi learned that already.